Social Media Verification refers to the systematic review of a candidate’s publicly accessible social media activity to evaluate their online conduct, character, and compatibility with organisational values or professional standards.

Components of Social Media Verification:

Assessment of public profiles on platforms such as:

·       LinkedIn

·       Facebook / Instagram

·       Twitter/X

·       TikTok

·       YouTube

·       Blogs or forums (e.g., Reddit)

The primary objective is to identify:

·       Inappropriate or offensive content (including hate speech, harassment, etc.)

·       Violent or extremist behaviour

·       Discriminatory remarks (such as racist, sexist, or homophobic comments)

·       Sexually explicit or illegal material

·       Potential conflicts of interest or breaches of confidentiality

·       Instances of professional misrepresentation (for example, exaggerated credentials on LinkedIn)